Bajaj vehicle introduces Husqvarna brand of top rate bikes

Husqvarna Brand

Highlights

• The Husqvarna motorcycles will be sold alongside the KTM range 
• With Swedish roots, Husqvarna was acquired by KTM AG from its previous owner, BMW Group

India’s second largest motorcycle manufacturer, Bajaj automobile Ltd (BAL) has brought the Husqvarna brand of motorcycles for the home market nowadays in Goa. The Pune-based corporation has unveiled  motorcycle models – Svartpilen 250 and Vitpilen 250 – that are to be launched by January – February 2020.

The Husqvarna bikes might be offered alongside the KTM variety via Bajaj automobile’s existing network of probiking shops across the u . s ., Sumeet Narang, president, probiking, Bajaj car advised Mint.

With Swedish roots, Husqvarna changed into received via KTM AG from its previous proprietor, BMW organization, in 2013 because the Austrian bikemaker attempted to consolidate its presence in Europe and rising markets globally.

The Husqvarna motorcycles might be synthetic at Bajaj automobile’s Chakan plant and will percentage several additives, besides the 249cc, unmarried-cylinder engine, with the KTM’s 250cc models (KTM 250 Duke).

even as analysts see KTM’s synergies with Husqvarna motorcycles as a tremendous for Bajaj automobile’s margins, it was earlier expected that the employer could roll out the logo inside the greater top class 375cc engine displacement range.

“we have learnt from our enjoy that 250cc is a sweet spot within the home motorbike marketplace. This category gives the exceptional of overall performance that allow you to journey anywhere as nicely a great combination of fuel economy and affordability. So it's miles a conscious selection by using the management to get the emblem in the area-liter phase as sure diploma of scale is critical," Narang stated justifying the corporation’s move to enlarge its supplying in the stated category.

Narang said whilst KTM inspires rapid riding, Husqvarna is supposed for more mature (urban) riders without any compromise on the bikes’ performance. “you could assume that KTM caters to young riders ageing among 18-25 year vintage, Husqvarna could appeal to the riders aged between 25-35 years of age," he introduced.

The Husqvarna bikes might be made to be had throughout 30 cities in its first month of retail sales, stated Narang, who estimates that inside the mid-time period the Swedish logo would generate similar demand as that of the KTM’s two hundred-250cc variety.

Bajaj car additionally unveiled its a great deal awaited KTM 390 adventure motorcycle these days. at the same time as pricing isn't disclosed as of now, the model could be available from quit-January 2020. it'd directly compete with Royal Enfield’s Himalayan and could cater to customers looking for on-and-off road using programs.